Hi, and welcome to my site — I’m Karen Morley.

“It's attractive to buy the next green thing, but I'm learning sometimes I already have it.” I developed all the writing, layout, type treatment and images for a feature called “My Month in a Mason Jar” – appearing in a sustainability magazine called Viable. All the components of this feature are my own original designs, execution, and writing.

“Unleash your soul on the dance floor!” I updated and augmented visual content needed for social media posts, newsletters, website and some print posters for Calgary–based Unleashed Dance Company. These designs use stock photography as credited. The type treatments and designs are my own executions.

“Bravo on your bottle balancing act!” I developed the complete brand identity including product name, logo, wordmark, brand colour and type guidelines, tagline, and brand story copywriting for a travel bottle warmer marketed to new parents. I also developed the packaging design. All components are my own original designs, executions, and writing.

“Dare to” I developed an ambient environmental ad concept proposal for Jeep, to promote their branding and logo in a more experiential and surprising way within a city environment. All components are my own photography, original designs and executions.

These are my favourite posters that I made during my design degree at ACAD/AUArts, ranging from 2015-2019. All of the type posters are my own original designs and visuals, with text that was required as per each brief.

A proposed map design for Fort Calgary. I developed categories for thematic areas of the museum and a system of icons for finding important services and points of interaction. All aspects of the map are my own original design and execution.

“Artistically Driven” My colleague and I developed the brand community concept, logo, wordmark, brand colour, and mocked-up layouts for web and app design for a proposed car share service that spotlights the work of local artists as decals on the side of a fleet of fiat 500s. Mock-ups from this student project feature stock images and a painting by Francoise Nielly. All remaining components are our original designs, executions, and concepts.

Some graphite and some charcoal sketches, mainly done at ACAD.

In the lead up to Earth Day 2019, my colleague and I developed the entire Viable Magazine brand, brand story, brand guidelines, type treatment, layout systems and ad content. All text and visuals are entirely our own original design, execution, and writing.

I developed a short typography focused motion graphic video as a student project to promote a hypothetical film screening of Jean-Marc Vallée films. The music accompanying the video is “Detour Nostalgique” by Jean Christian Arod. The illustrations and type animation are my own original designs and executions.

A student project from 2016. The text was all provided with the project. I sourced the images from a food blog. The designs and illustrations are my own.

Although it is an area that needs further development, I have some beginner experience with web design and wireframing; and translating designs into HTML and CSS. This page documents web, tablet and mobile wireframing for a hypothetical portfolio website. I designed these mock-ups in InDesign and executed a prototype in McCaw. I also have experience prototyping app design in InVision and Figma.