CLIENT
My colleague and I launching our own magazine.
CONCEPT
Viable Magazine is a non-preachy, kinda cheeky sustainability magazine. Viable aims to snub the anxiety around a range of sustainability solutions that regular, socially-conscious urbanites can try out and feel better about. Viable debuted with “the Garbage Issue” to dig into the mounting accumulation of waste we our producing with our urban routines.
BACKSTORY
My colleague and I have at least 10 years age difference between us and I think this taught me about how important different generational perspectives on sustainability and waste are. There is so much we can learn from each other’s unique takes on the issues of keeping our planet Viable.
